Launch a Successful Brand Ambassador or Influencer Campaign
The number of social media users in 2018 is 3.196 billion, up 13 percent year-on-year. Whether Facebook, Instagram, Twitter, or Snaptchat these platforms have become an essential customer outreach. Despite the popularity of social networks, it's still difficult to measure the ROI for marketers.
Although Instagram has been identified as one of the best platforms for reaching it's target audience, the complexity increases when you decide to launch a Brand Ambassador or Influencer Campaign.
Nowadays, marketers are more likely choosing to collaborate with brand ambassadors, a subgroup of influencers known for consistent brand loyalty. Why? Because a Brand Ambassador will increase overall brand awareness and sales.
What is the difference between an Influencer Vs Brand Ambassador?
An ambassador has a contract with a brand. They are committing to support the company for a contracted period of time, usually a long-term contract. During that time they are expected to be experts on the products and must attend events and trade shows related to the product. How successfully they can advertise or sell a product is monetized. They are paid on a commission based on how successfully they can sell the product or service.
On the other side, Social Media Influencers will typically have a far different relationship with brands and companies. They usually have a short-term contract, or instead of being contractually obligated to promote something. They will be given free goods which companies’ hope will result in a positive review of their products and the ability to influence their fan base to also develop an interest in the product.
Saying that, how can you launch an effective Brand Ambassador or Influencer Campaign?
1. Analyze Your Brand Ambassadors’ or Influencer Data
The ambassadors you link to your company should belong to the same demographic, both in terms of age and geography, as your target audience.
If you need to get demographic data of any YouTube influencer, check out Socialbook.
You can also check out the platform Inzpire, where you can connect with 15,000 influencers to choose the best representation for your brand.
2. Develop a Reward System
Establish a reward system that matches the interests of your target and keep it as simple as possible.
Be creative and don’t be frugal if you want people to be involved the rewards need to make participation in your program worth it.
3. Establish Better CTA (Calls to Action)
Don’t make the mistake of saying to your ambassador to encourage their audience to “like” your company on Facebook. It’s a worthless step. Instead, focus on getting prospects to join a Facebook group or invite friends into your system to receive a reward.
Create a referral system to ensure that your audience, and therefore your email list, is developing consistently.
Nowadays the collaborations with brand ambassadors and influencers are a common marketing tactic, meaning that you should be more creative to surprise your audience. At the same time you must measure the impact of the Brand Ambassadors and Campaign.
If you want to run a real world influencer marketing campaign, you can check out Boostinsider, the most comprehensive influencer search engine.