Create a successful Google AdWords Campaign
Google AdWords enables you to create ads targeted at people based on your particular advertising objectives. This means displaying ads on Google search results when people use specific keywords that are related to your service or product. In addition, you can also create displays and video ads to extend the reach of your advertising.
In order to achieve successful conversions, you should be constantly updated with the best practices. Be aware of all the benefits, know how much invest and follow the next guide for managing successful campaigns.
Do you know the 7 key benefits of using Google AdWords?
Show relevant ads to potential consumers when they are most likely to be receptive to your marketing message.
Target your audience, you can choose the geographic location until age or hobbies. Make sure that your ads are displayed to the right people at the right time.
Start with a small budget that you can increase when you get the results that you want or you can dismiss it.
Only pay when people engage with your ads. That means if your ads are seen but not clicked you are not going to get charged.
Change when you want. Make sure to constantly update your ads, include special offers and seasonal promotions. You can change your campaigns at any time to improve your performance.
Choose the time that you want your ads being shown. You can adjust your ads on particular days or hours. If you track your data with Google Analytics and Social Media reports you will know exactly the time and the keywords that are more likely to engage with your audience and generate qualified leads and sales.
Measure your results to know what are the things that are working and the ones that are not. Make rid off everything that not brings you the results that you want, you should keep an eye on what are the competitors doing and keep improving your performance.
One of the benefits of Google AdWords is that you can choose a daily budget for each campaign and you can modify it at any time.
Be aware that since October of 2017 Google has modified the average daily budget to help you reach your advertising goals.
This change can affect your budget because it will maximize your monthly ad spend and it can be the double. That represents an opportunity, because your ad will be more showed and you would be able to achieve your campaign goals sooner. Keeping that in mind it will help you to deice your monthly budget, but never invest less than 300€ per month (10€ per day) because you are not going to see results.
CPC (Cost Per Click) or EPC (Earnings Per Click)?
If you are managing a Google AdWords Campaign and you just focus on getting your CPC (Cost Per Click) down, you are not going to win your competitors.
Why? It is true that you should be constantly looking for ways to make your advertising more efficient, but instead of focusing in the CPC focus on EPC (Earnings Per Click).
If you have the highest EPC in your market, you can outbid your competitors and gain more clicks, more leads, and more clients.
How can you calculate your EPC?
Here you can find the simple equation that you need to follow to calculate your EPC: Multiply your CTR (Click Through Rate) by your Customer Value (the amount of money you earn, minus fulfillment costs, from one new customer)
CTR x Customer Value = EPC
For example, if an average customer generates 80€ and you have a conversion rate of 2% then your EPC is 1,60€. That means you could advertise profitably on keywords with a CPC under 1,60€
Model for successful Online Advertising
To make a successful online campaign it will require ongoing work in order to improve results and performance. If you already have a campaign running you should review these key aspects to ensure you are achieving your purpose.
If you are interested in knowing more about Google Adwords Campaigns, how to create a successful strategy and how to track the data through Google Analytics you can read the book “Learning Google AdWords and Google Analytics” by Benjamin Mangold.