Startup Marketing: Low Budget Stratgy For Beginners

When you need to define the Budget for your business it may be a challenge caused by the limited resources like time, money or talent. There is anything such a magic formula that can give you immediate and successful results. It is very important to make sure that every effort that you put in is worth it, so here you can find a small Startup Marketing Guide for Beginners that I hope it can help you:

1. Referrals

Begin your startup marketing with referrals, offer a discount to current customers for referring new customers or give a cash reward. Consider press releases to get your brand in major publications in an affordable way. If you hunt, work all by yourself and also email journalists, then press release could be a marketing strategy for free. I recommend you to read the book "4-Hour Workweek" by Tim Ferriss because he explains how to do it in a very simple and detailed way. 

2. SEO: Keywords and Content Marketing

Are you new to SEO? Technically, it appears complex, but spending time in SEO improving will have major benefits in a long-term period. Understand the basics, keywords attracting high traffic and tweak those keywords in your site, write high-quality content and simplify the User Experience. Do you not know how to start? Take a look at Google Trends and BuzzSumo, in these platforms you can analyze the trends and what content performs best for any topic. Maintain or create a blog, add new content few times every week and give value to your readers in a practical way. Videos, infographics, and podcasts are great options to create content marketing too. These types of contents are very powerful to increase inbound traffic and brand reputation for startups. 

3. Social Media

We all know that Social Media is available for free, but you cannot master it without investing time and a little bit of money. There are major platforms such as Instagram, Twitter, and Facebook, that can bring you the most qualified traffic to your website. Invest in these platforms and create specific ads to grow your audience, try to test different ads at the same time to see which one is working better and constantly improve your message to improve the CTR (Click Through Rate).

4. Email marketing

This is a cost-efficient startup company marketing strategies that assure ROI. Ascertain non-invasive outgoing emails and originally curated good list to receive significant returns. You have different free options to start running your campaigns like Mailchimp or SendinBlue.

5. PPC Ads

This involves money on receiving high-traffic, but initially, the Pay-per-click ads like Google Adwords or PPC Amazon Campaigns are affordable (even it is more expensive than Social Media Marketing) you should consider depending on the industry that you are in how you are acquiring your audience. 

6. Personal branding

This is same as corporate branding. Promote yourself; maintain a dedicated blog and your skill across social media, to earn new followers as traffic and interest. Go to events, Meetups and participate in forums or groups in social media.


Laura Canal